School Of Hard Knocks®

The School of Hard Knocks apparel collection blends 90s-inspired streetwear, urban fashion, and NYC grit into every piece. Created by a Queens family and rooted in the culture of New York City, SOHK represents the real-life education that happens outside the classroom—on the streets, courts, and corners where hustle and resilience are the true teachers.

This collection features bold hoodies, classic sweatshirts, graphic tees, and mesh shorts, all designed with premium materials and authentic details that speak to those who live the hard knocks lifestyle. Whether you're repping your borough or just connect with the mindset, our Queens streetwear captures the heart of the city.

Perfect for NYC natives, hip-hop lovers, and anyone who grew up on 1990s fashion, the School of Hard Knocks clothing line delivers style, substance, and storytelling.

Shop the collection now and wear what you’ve lived.