We are committed to building upon the LEGACY of our Schools; sharing the HISTORY of our Ancestors and becoming the PRIDE of our Culture.
LegacyHistoryPride™ is here to provide substance, build history, and bring authenticity into every garment we make. From men's cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness synonymous to the culture whose foundation we stand upon.
With every LegacyHistoryPride™ sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, LegacyHistoryPride™ partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed to embrace the innovative possibilities of fashion.
The THREE Pillars that are representative of the culture are...
"something handed down from ancestor(s) or the past."
For most of America's history, our Historically Black Colleges and Universities have played a critical role in ensuring that African Americans—and students of all races—receive a quality education. We are here to pay homage to our schools and what has been "handed down from our ancestors."
The LEGACY Collection showcases the lifestyle and classic vintage items designed for our HBCUs while appealing to a wide demographic. We have proven that the appeal reaches a national and global audience as students and alumni travel near and far sporting their school apparel in style. Our most popular styles include Jackets, Fleece, Sweaters and Tees.
"a series of past events connected with someone or something in the culture."
Black History is a time when African-Americans can take the time out and see what the people before them fought for. Black History is a time of rejoicing, celebrating and thanking those African-Americans for giving us hope or a life lesson that could be used.
The HISTORY Collection embodies the story behind historic people, places and things that have transcended and moved the culture. These curated apparel pieces have been meticulously researched and designed in order to embrace the authenticity of the history it represents.
"the achievements of those with whom one is closely associated."
Family means everything to us. Our family has successfully been in the apparel business for over 50 years and now has expanded to our THIRD generation.
Our PRIDE Collection is a testament from our family's brand - School of Hard Knocks™ clothing line. When this brand started in the early 1990s, it took off and engraved itself into New York City's memories. We've taken that old school feel and given it a new twist. This collection of crewnecks, hoodies—and throwback tees—were created to evoke the essence of Queens; of New York and everything that defines School of Hard Knocks™
Continue walking this journey with us.
We are NOT new to this...
We are our ancestors wishes and dreams!!